Area Sales Manager at Uplands Dairies

Uplands Premium and Foods Limited is a leading Dairy Company located in Kiambu County and a well known leader for its high quality dairy products country wide with its flagship brand “Pascha”

We seek to recruit Area Sales Manager

Location: Kagwe, Kiambu

Job Purpose

To lead the company’s revenue generation strategies.


  • Determine quarterly sales and gross –profit plans by implementing marketing strategies: analyzing trends and results.
  • Establish sales objectives by forecasting and developing annual sales quotas for regions and territories: projecting expected sales volumes and profit for existing and new products.
  • Implement National sales programs by developing field sales action plans.
  • Maintain sales volume, product mix and selling price by keeping current with demand and supply, changing trends, economic indicators and competitors.
  • Contribute to team effort by accomplishing related results as needed.
  • Plan to ensure achievement of divisional and personal targets, aligning with company sales policies and strategies.
  • Manage, develop, coach, control and motivate the sales force to develop their skill to ensure that a high professional standard is achieved and monthly sales targets and KPIs target are met.
  • Assess the strengths and weakness of the sales team and manage the sales program accordingly.
  • Provide on the ground support for the sales associates as they generate leads and close new deals.
  • From time to time, meet with the customers to discuss their evolving needs and to assess the quality of our company’s relationship with them.
  • Develop and implement new sales initiatives, strategies and programs to capture key demographics.
  • Provide daily report of field sales success and communicate customer concerns data to superiors.
  • Continually develop knowledge of the business climate, applications and completion for his/ her defined geography and accounts.
  • Continually assess current business distribution channels, develop and evaluate their performance and manage conflict-ensuring alignment with territory plans.
  • Ensure targets are delivered through people management, performance review, reward and individual recognition.
  • Any other duties as assigned by your immediate supervisor.

Skills and specifications

  • At least a degree in Business Administration or a related field.
  • At least 5 years’ experience in retail, distribution or FMCG.
  • Commercial awareness collaborated with a strategic mindset.
  • Strong experience in managing complex projects/ business units/functions.
  • Strong commercial acumen
  • Strong analytical and negotiation skills
  • Ability to build relationships and manage multiple teams efficiently.
  • Excellent organizational and leadership skills with hands- on and result oriented approach.
  • Ability to get things done through diverse teams.
  • Outstanding communication and interpersonal skills.

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