Content Writer Internship in Kenya

Position: Content Writer Intern


Reporting to: Marketing Lead

Job Description

As a content writer intern at Lipa Later, you’ll be working with
teams across the company (and sometimes across countries) to create valuable
content to educate our customers & partners and wow our prospects. Your
work will have you fiddling with taglines on website pages, developing content
for social media, writing blog posts, putting together thought leadership
posts, building presentations to better explain features and so on.

Responsibilities:

Overall

  • Support in developing and
    executing marketing campaigns.

  • Provide updated status reports
    with statistics concerning current marketing activities.

  • Monitoring competitor activity
    and generating leads for products and services.

  • Maintaining websites and
    looking at data analytics.

  • Coordinating internal marketing
    activities

Advertising and Branding

  • Working with the designer to
    produce materials of visual impact and within brand guidelines.

  • Writing and proofreading
    creative copy for marketing distributions (fliers, posters, banners,
    etc.).

  • Involving key stakeholders for
    the product at each stage of the campaign, and reporting results once
    completed.

  • Liaising with printers as
    required and managing the production of marketing materials such as
    leaflets, flyers, posters, and newsletters

Public Relations

  • Writing articles and press
    releases.

  • Research and gather
    opportunities for sponsorships.

  • Build and maintain
    relationships with journalists and influencers.

  • Dealing with inquiries from the
    public, the press, and related organizations.

  • Organizing and attending
    promotional events such as press conferences, open days, exhibitions,
    tours and visits.

  • Stay up to date with PR and
    industry trends and best practices.

 Digital

  • Development and implementation
    of content strategy

  • Summarize insights and
    conversations to create actionable reports that lead to optimization

  • Create and maintain the content
    calendars, including writing updates and post relevant content

  • Generating reports for digital
    marketing activities using data based analytics tools and also presenting
    this data in an easy to understand format

Qualifications

  • Bachelor Degree in Commerce,
    Marketing, Communication, or Business Management from a recognized
    university.

  • One (1) year working experience
    in content writing or copywriting role.

  • Marketing and Communication
    experience and knowledge of current best practices and trends.

  • Excellent command of written
    and spoken English and Kiswahili.

  • Content development and management
    skills.

  • Ability to work in synergy with
    the designer and provide the relevant guidance.

  • Proficient with social media
    and web analytics.

  • Adaptable, creative and
    innovative.

  • Strong attention to detail

  • Strong organizational and
    time-management abilities.

  • Good oral and written
    communication skills.

  • Team-oriented and capable of
    building and maintaining cross-departmental relationships.

  • Good relationship management,
    presentation skills, and networking ability.

  • Personal motivation and the
    drive exhibited through a commitment to working smart, continuous
    improvement and achievement of goals.

How to apply

All written applications and CVs should be submitted to [email protected] by 31st
July 2020.
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