Digital Sales Executive at Melvins Tea

Melvin Marsh International is a Kenyan based family business that first begun with the production of Kenya first free-flowing salt- Melvins Flow salt, in 1995. Soon after, Kenya’s first flavored teas were launched under our renowned brand – Melvins Teas. Founded on a passion for the finest tea, we focused obsessively on building a world-class company with several strong Melvin’s brands. We flavor our teas with only 100% natural ingredients. The result – A range of teas that were flavorful, fun and refreshing. Over the years as our reputation grew, and our reach spread, it became equally obvious that people throughout the country shared this desire for a cup of tea that was much more than simply refreshment, but an enjoyable, memorable and satisfying experience, leading to the launch of our very own first Tea House – Melvins TeaHouse in the upmarket Lavington Mall. Today, Melvins Teas serves millions of cups a year. The product base has expanded to include lines; not only flavored teas but herbal and fruit infusions including green, orthodox and purple tea.

Department: Sales Department

Position Reports To: National Sales Manager

Job Purpose Summary: Responsible for creating online sales for the company locally and internationally.

Key Responsibilities and Accountabilities

  • Achieving sales targets through the online local and international platforms.
  • Executing innovative digital sales strategies to increase the product market share via purchases on the various local and international platforms.
  • Analyze online sales statistics to determine online business growth.
  • Advocating a positive client experience by demonstrating proactive problem solving, investigating complaints, and acting on the feedback.
  • Maintaining and developing relationships with existing and new customers.
  • Prospect leads and initiate contact with the leads and ensure adequate follow up to generate business opportunities.
  • Develop ecommerce sales strategies to meet revenue and growth targets.
  • Plan and monitor the ongoing company sales strategies on online local and international platforms.
  • Launch optimized online adverts through Google Ads, Facebook etc. to increase company and brand awareness
  • Be actively involved in Search Engine Optimization efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Collaborate with designers to improve user experience.
  • Measure performance of digital sales efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online sales trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Key deliverables

  • Sales volume
  • Business growth
  • Website and Social media platforms Management
  • Online marketing
  • Customer satisfaction
  • Ensure timely payment collection


  • Proven experience as Digital Sales or similar role
  • Excellent understanding of digital sales concepts and best practices
  • Experience with B2B and B2C online platforms such as Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field

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