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Kenya Job: Regional Retail Chain Store, Retail Marketing Manager

Kenya Job: Regional Retail Chain Store, Retail Marketing Manager

Posted: Feb 23, 2017

Employment as a Retail Marketing Manager

Duma Works is recruiting a Retail Marketing Manager in Nairobi for one of our clients; a leading regional retail chain store.

Description: Although retail marketing is the focus, this is a varied role encompassing internal communications and some consumer marketing.

You will be a great relationship builder, tenacious with a can do attitude and be confident enough to work on your own initiative.

If you are seeking a role that is mapped out for you on a day-to-day basis, this is probably not the place for you.


  • Champion the company through engagement with trading & marketing teams.
  • Developing great quality customer communications across the retail estate.
  • Ensure a consistent customer journey throughout our retail portfolio, ensuring all key touch points are addressed and add value to the shopping experience.
  • Engage the merchandising/design team in the development of new fixtures right the way through to launching new store specs.
  • Project manage and support the delivery of training materials to retail colleagues as well as to the wider teams as required: sales, Customer Services, Social Care teams.
  • Deliver ad-hoc marketing collateral to help further promote the company and other associated brands.
  • Develop and oversee the annual marketing calendar.
  • Develop the company brand (strategy, logo etc)
  • Responsible for the concept, planning and implementation of monthly POS marketing campaigns in our retail stores.
  • To create effective POS materials including artwork development, design, delivery and dispatch on time and within budget.
  • Liaison with key stakeholders to create and approve bespoke POS across print and digital.
  • Key point of contact for digital POS, ensuring brand guidelines are met whilst delivering cutting edge creative in store.
  • Manage and grow a marketing team.
  • Support the Chief Marketing Officer as required.


  • Proven product management experience ideally within retail.
  • At least 5 years experience in the retail sector.
  • Successful track record of developing and implementing retail campaigns.
  • Proven experience in delivering high volume marketing collateral and owning tactical requests alongside a complex, changing schedule.
  • Strong expertise in dealing with both 3rd party suppliers and external agencies, ensuring timely and efficient delivery.
  • Experience of print management, POS best practice and retail marketing innovation
  • Digital media experience, understanding the role and trends in digital media including social.
  • Experience in understanding and interpreting consumer insight data.
  • Strong PC experience working with Excel, Word and Powerpoint.
  • Demonstrable project management skills.
  • Ability to work across multiple marketing projects in a complex retail estate.
  • Degree educated.

Personal Attributes

  • Strong team player with ability to build strong and lasting relationships across the business.
  • Self starter, comfortable to collaborate across the business.
  • Excellent presentation and communication skills, with proven ability to influence senior stakeholders.
  • Excellent networker with powerful communication, presentation and influencing skills.
  • Analytical and numerate with the ability to sort and interpret large volumes of data.
  • Excellent copywriting skills including spelling, grammar and attention to detail.
  • Highly organised with a flexible approach to working within a fast changing, fast moving environment.
  • Commitment to the success of the the company and associated brands, high energy, comfortable working within a fast paced environment.
  • High energy, committed to personal career growth and development.
  • Multi-channel marketing experience (specifically in print/direct, digital/online).
  • Ability to business case new initiatives and proposals for sign-off and proof of ROI.
  • Strong organisational and project management skills including experience of working on multiple projects simultaneously, working under pressure and to strict deadlines.
  • Innovative, passionate about new technology and latest trends.
  • Senior stakeholder management.
  • Qualified to a Degree level.


How to Apply

Cover Letter and detailed CV are to be sent by email to [email protected] marking the subject as “2688”, Your Full name &  Phone number e.g. 2688 Barack Obama, +2547xxxxxxxx. If you don’t follow these instructions, your application will not go through.

Deadline for receiving applications: 3rd March 2017

N.B.* You will receive a confirmation email and an alert to take a basic screening test over SMS or online. The email with the test may not arrive immediately. Please be patient. The email/SMS test will typically be 5-8 questions to help us understand your background. Regular SMS rates apply to the test. If you have any issues with the process, please reach out to +254702093793.

If you apply and don’t meet these minimum qualifications, we won’t be able to forward your application to the employer.


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