KRA Digital Marketing Officer Jobs Kenya February

Position: Officer – Digital Marketing

Location: Nairobi

Job Description

• Strategically position the KESRA brand online for a wider reach, customer growth and audience engagement. 

Responsibilities  

• Execute digital marketing strategies and tactics in line with the strategic objectives of the School.
• Execute market intelligence gathering to provide insights into market conditions, pricing, portfolio development, competitor activity and customer behaviour.
• Manage and execute digital advertising activities and the delivery and evaluation of advertising in priority markets.
• Plan, prepare and manage online publicity for brand promotion
• Plan, develop and execute digital campaigns
• Create, manage and publish original high quality content applying marketing research and development methods to ensure the School is at par with emerging trends and technologies.
• Monitor Web performance by collecting, analyzing, and summarizing data and trends.
• Manage all social media accounts ensuring up-to-date, informative, appealing and relevant content.
• Provide weekly and monthly reports on web traffic and ROI.
• Any other duties as may be assigned from time to time.

Qualifications           

• Degree in Marketing, Business or related field (added advantage) or Professional Certification in Marketing from a recognized institution
• Project Management certificate (added advantage)
• Digital Marketing Training certificate (added advantage)
• Chartered Institute of Marketing (CIM)
• Public Relations Society of Kenya (PRSK)
• 3 years working experience in a similar position
• Experience from an academic institution will be an added advantage. 
• Ability maintain a two-way dialogue with others on work and results
• Clear communicator
• Should know customer service principles and procedures
• Keen understanding of internet trends
• Ability to write in a way that resonates with various audiences
• Attention to detail