Officer – Digital Marketing Job, Communication Jobs 2021,

Position: Officer – Digital Marketing

Location: Nairobi

Job Description

  • Strategically position the KESRA brand online for a wider reach, customer growth and audience engagement. 

Responsibilities  

  • Execute digital marketing strategies and tactics in line with the strategic objectives of the School.
  • Execute market intelligence gathering to provide insights into market conditions, pricing, portfolio development, competitor activity and customer behaviour.
  • Manage and execute digital advertising activities and the delivery and evaluation of advertising in priority markets.
  • Plan, prepare and manage online publicity for brand promotion
  • Plan, develop and execute digital campaigns
  • Create, manage and publish original high quality content applying marketing research and development methods to ensure the School is at par with emerging trends and technologies.
  • Monitor Web performance by collecting, analyzing, and summarizing data and trends.
  • Manage all social media accounts ensuring up-to-date, informative, appealing and relevant content.
  • Provide weekly and monthly reports on web traffic and ROI.
  • Any other duties as may be assigned from time to time.

Qualifications           

  • Degree in Marketing, Business or related field (added advantage) or Professional Certification in Marketing from a recognized institution
  • Project Management certificate (added advantage)
  • Digital Marketing Training certificate (added advantage)
  • Chartered Institute of Marketing (CIM)
  • Public Relations Society of Kenya (PRSK)
  • 3 years working experience in a similar position
  • Experience from an academic institution will be an added advantage. 
  • Ability maintain a two-way dialogue with others on work and results
  • Clear communicator
  • Should know customer service principles and procedures
  • Keen understanding of internet trends
  • Ability to write in a way that resonates with various audiences
  • Attention to detail
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