New Markets Manager Africa at Lipa Later

Lipa Later is a risk free, point of sale credit option that allows retailers to sell goods and services to consumers with repayments made in affordable monthly instalments. It is the leading third party instalment plan for retailers in East Africa currently operating in Kenya and Rwanda. Our product offering allows for both online and offline integration with retailers and both online and offline sales platforms for consumers.

About the Role:

Lipa Later is growing, and we are currently looking to expand into new regions and markets. The holder of this position will report directly to the Group Chief Executive Officer and will be responsible for designing and managing the process of scaling the organization’s business presence to new regions.

Key Responsibilities

  • Designing market strategies for a new country development programs.
  • Market entry strategy and implementation.
  • Performing feasibility studies inclusive of potential partnerships to ensure the success of new markets including legal, local government regulations and business setup process.
  • Identifying new business opportunities with key industry stakeholders and negotiating advantageous partnerships.
  • Formulating and implementing new standards, procedures, etc., relevant to the new market/country.
  • Implementing systems, procedures, and strategies relevant to the new market/country.
  • Kick start sales and marketing operations in the new market.
  • Perform competitor analysis, new partnerships negotiations; and other relevant stakeholder negotiations, etc.
  • Build and manage teams in the new region(s).
  • Coordinate the rollout of new products and team expansion in conjunction with the Head Office.

Who we are looking for:

  • You have at least 5 years’ experience working in business and strategic management or entrepreneurial background. Experience working in different markets is an added advantage.
  • You have proven experience in developing new retail markets, including new countries, new business development, new brand/product development etc.
  • You possess sound financial management and strong analytical skills.
  • You are comfortable with regular travel to different locations and regions.
  • You have strong people management skills and know how to get the best out of your team.
  • You are resourceful and are capable of getting work done with limited experience.
  • Entrepreneurial mindset and hustler mentality.
  • You have past experience working in a multi-cultural team and have an appreciation of other cultures & values.
  • You are highly organized and excel at meeting deadlines.

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