(Online) Marketing Strategist at Blueweb Technologies

Blueweb Technologies provides SEO services and software development for clients in Europe.

Job Description/Requirements

Responsibilities

  • Plan, develop and evaluate online digital campaigns for clients.
  • Define target audience and create buyer persona’s.
  • Do Keyword analysis and keyword research to develop best keyword list that can be used in clients websites and create onsite optimization documents.
  • Perfom conversion optimization with Google Analytics, Mouseflow and Google Optimize (a/b testing).
  • Develop a marketing funnel and understand the customer journey.
  • Create and publish high quality content applying marketing research and development.
  • Collecting, analysing, interpreting and summarizing web performance data and proposing where a client will invest their marketing budget.
  • Manage Google Ads platform (experience with Re-marketing campaign), Facebook Ads Manager, Twitter Ads platform, etc.
  • Run Ad campaigns on Social Media platforms: LinkedIn, Facebook, Instagram, Twitter etc.
  • Develop periodical reports on SEO traffic, ads, digital campaigns and Return on investment for clients.
  • Manage the marketing investment budgets for clients.

Job requirements/Professional requirements

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Over 3 years’ experience in the relevant field.
  • Ability to maintain dialogue with team and clients.
  • Ability to train & support team in several areas e.g. SEO, Keyword analysis, Optimization e.t.c
  • Have good communication skills: speaking, writing and presentation.
  • High level of experience in Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
  • Hands on in doing Keyword analysis, google analytics, google data studio, onsite optimization, linkbuilding and creating link profiles
  • Practical experience in conversion optimization and a/b testing
  • Proficient with Internet
  • Ability to type very fast (Blind typing) using keyboard.
  • Understanding of internet trends.
  • Attention to detail.
  • Ready to grow on personal and professional level.
  • Ability to enjoy while doing the work.
  • Someone who is proactive in giving ideas for SEO campaigns.
  • Knowledge of WordPress is added advantage.

What we offer

  • A great team to work with and learn from
  • A modern and quiet work environment
  • A market rate salary
  •  A daily lunch

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