RESEARCH CONSULTANT TO UNDERTAKE A SAYANA PRESS (DMPA-SC) STUDY
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The ESHE family planning project is supported by DFID and managed by Palladium. The project goal is increased use of FP among women of reproductive age including adolescent girls, and the expected outcomes are greater access to more FP choice, including for the poorest Kenyans. ESHE works closely with the Kenyan Ministry of Health and key donors to support a more balanced FP market so that all women and girls can access and use FP more sustainably.
The ESHE project catalyzes and stimulates the private sector to get more involved, through creating incentives that attract them to introduce new FP products on the market at affordable prices. The increased involvement of the private sector is supported widely by the MoH and donors as it is increasingly recognized that the sector offers more sustainable programming than subsidized initiatives.
In mid-2017, ESHE partnered with DKT to introduce Sayana Press (DMPA-SC) injectable contraceptive (also known as subcutaneous Depo-Provera) into the Kenyan market. Sayana® Press combines Depo Provera (DMPA) with an all-in-one prefilled, single-use, non-reusable Uniject injection system, eliminating the need to prepare a needle and syringe. Sayana Press is currently distributed through the traditional pharmaceutical distribution chain (distributor – wholesaler – retailer – end user), as well as through institutions such as NGOs.
There can be challenges in promoting new products with health providers and potential clients, including acceptability and commercial concerns. ESHE would like to understand the motivation and constraints of the early adopters of this product. These findings will inform strategy to effectively reach the target communities. It will also enhance stakeholders’ understanding of the issues affecting Sayana in the market place.
Purpose of the assignment:
This formative research seeks to assess the factors affecting the performance of Sayana Press in the Kenyan market since its introduction. The research will provide information on where the product is currently being sold (types of outlets), why those outlets are stocking the product, their experiences with the product so far including key challenges and their recommendations on what could be done to encourage stocking and use by more clients; as well as provide information from users on their experiences with the product including their motivations for using the product. The research will also seek to understand the constraints from those that have not opted to use the product.
- Provide a comprehensive understanding of the current private sector supply chain for Sayana Press in terms of where the product is being sold and which outlets are pushing out the highest volumes
- Obtain feedback from the trade as to whether the packaging configuration of Sayana affects sales in any way, either negatively or positively
- Understand the factors motivating those who are stocking the product to do so
- Understand the factors that are motivating current users and constraining those that have had about the product do not want to try it.
Scope of Work:
The Research Consultant will carry out a formative research study on Sayana Press (DMPA-SC). The finalised study report is expected to be deep in analysis, insights, and recommendations. The final report will be used to inform the DKT Sayana Press strategy, and will be shared widely with a range of Sayana Press stakeholders in Kenya including those from the national Sayana Press Task Force, and inform future programming of the product.
Timelines: This Sayana Press study will be implemented between June and August 2018. The final report should be submitted to ESHE no later than 31st August 2018 Deliverables:
- Inception report and Work plan
- Report outline
- Study protocols including data collection tools.
- Draft report: To be reviewed by ESHE and comments obtained before finalizing the report
- Final report
- 2 case studies.
Expertise required: The following competencies are required for the assignment:
- At least 5 years of professional experience in market research preferably in the health field
- A good understanding of the Kenyan health sector
- Strong analytical and research skills (both quantitative and qualitative)
- Strong report writing skills including ability to analyze information and present it in a clear and concise manner
- Ability to deliver high quality work
- Proficiency in English
- Master’s degree in Public Health or related field