Search Engine Optimization Specialist at Fiberlink Limited

We are a leading ICT service and software provider in Nairobi, Kenya. We offer complete end-to-end IT and communication solutions. Our goal is to enable our clients to enhance operational efficiency and cut operating costs. We design, develop, and support business applications using the latest technologies. We provide ISP services in multiple areas within the Nairobi county at flexible and completive rates.

The role

Scaling traffic via organic channels is crucial to the continued success of our growth strategy and the company. That’s why we’re now looking for an SEO specialist to help continue the strong progress we are making in this space.

You will support the Lead Content Creator in the implementation of our organic growth strategy, working in a cross-functional, innovative team. We are a growing team looking for an SEO specialist to play a key part in this exciting journey.

Responsibilities include:

  • Support the implementation of a large-scale content strategy
  • Creation & optimisation of content
  • Management of content in the CMS; publishing and editing content
  • Test different content approaches & formats
  • Create content campaigns that generate both traffic & backlinks
  • Run organic campaigns end to end
  • Measure the impact of your tests and scaling the successes
  • Identify new content topics relevant to our audience through keyword/audience research
  • Maintaining technical SEO performance as we grow the site
  • Conduct regular audits of technical performance
  • Plan and implementation of technical SEO improvements with the support of our product team
  • Be an advocate for SEO and SEO best practices at Fiberlink
  • Provide organization-wide education and support for SEO, collaborating with the rest of the team to develop and deliver a consistent measurement framework globally
  • Understand and communicate SEO landscape and the latest trends and innovations in search both globally and locally

Desired skills

  • You have a proven track record in an SEO role
  • You are a self-starter with an entrepreneurial and growth mindset
  • You are driven and results orientated
  • You’re happy to be hands-on optimising our pages, whether it’s refining our metadata, or rewriting a content piece to improve SEO
  • You’re Passionate about SEO & growth marketing

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