Senior Business Analyst, East & West Africa at Epson

Epson, is a Japanese electronics company and one of the world’s largest manufacturers of computer printers, and information and imaging related equipment

The Senior Business Analyst for the East & West Africa is the ‘pivot point’ between local sales teams, business management, Business Unit (Product Marketing) & marketing communication teams for business and consumer sector.  Reporting to the Head of Sales, this individual will support in achieving the region’s targets by developing and executing a successful Go-to-Market plan, sales action planning, reporting & monitoring, together with all internal and external stakeholders.

This role is based out of our Epson office in Nairobi, Kenya.

Key Responsibilities:

  • Through a thorough understanding of market situation, competitive environment and channel structure/dynamics, work with Sales Management, Business Unit and Marketing Services to develop and implement a ‘Go-to-Market’ plan for allocated channels
  • Undertake ‘bottom up’ (from Region through Country to Channel) planning for submission and agreement with Sales Management and the Business Unit
  • Analyse data and forecast submissions by in country / region to provide consolidated reporting by channel (e.g. forecasts, achievement analysis etc.)
  • Liaise with the BU to maintain the optimum implementation map by country (Product/Country)
  • Using management reports provided by Finance and feedback from sales & business unit develop and maintain a sales achievement commentary for use in regular business review meetings and reports
  • Assess requests for special pricing, checking completeness of data, reasonableness of request and approve/decline/escalate as appropriate
  • Track and report any gaps in achievement vs. target, and provide proposals to close the gap. Once approved, support implementation of the actions
  • Support the Business & Consumer Sales Managers in contributing to the Commercial policy development
  • Track the current and potential sales within the ‘Pipeline’ and use this knowledge to provide input to the sales forecast ‘enrichment’ process
  • Provide comprehensive business review and support to the Sales Managers in the development of the annual Business Plan (BP), and quarterly BP reviews
  • Actively and regularly engage with the Business Unit to ensure that the situation of the region is represented and understood at central level (e.g. market / competition commercial situation, channel requirements etc.)
  • Ensure proper and early escalation to the Business Unit, of key region issues and follow-up to ensure necessary countermeasures are taken
  • Support the Sales Leaders by facilitating the target setting process for the commission of sales people and the channel accounts
  • Manage, motivate and develop direct report (if allocated) to maximise performance

Key Skills and experience:

  • Product / Business/ Commercial Analyst background ideally from the technology sector
  • Regional experience across East & West Africa is essential
  • Strong verbal and written communication skills
  • Capability to work with many key stakeholders in a matrix environment is essential
  • Ability to logically assess and assimilate complex data & present information
  • Good communication skills at all levels especially management level

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