Digital Marketing Job, Communications Jobs, Sales & Marketing Jobs,

Location – Tatu City

Job Description

CRM and Digital Marketing

  • On the job Training via Hubspot Academy
  • Automation of processes
  • Lead origination attribution
  • Data Analysis and reports for management to driving Sales and Marketing decisions
  • Creation of an online customer service agent process.
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Development of customer segmentation strategy
  • Deciding on the structure of a chosen CRM platform structure and ensuring it works seamlessly across each arm of an organisation
  • Ensuring the CRM platform captures all required information at key points in the customer cycle
  • Mapping customer journeys by analysing touch points along a pipeline and maximising commercial opportunities with this information
  • Overseeing direct communication with customers through a chosen CRM system and resolving customer complaints quickly
  • Segmenting customer databases and maintaining lists of segmented customers
  • Identifying new leads and target audiences to optimise ROI
  • Migrating different communication channels to more effective, cost-worthy ones
  • Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken
  • Bringing departments together and maintaining high levels of cooperation between them

Website Management

  • Plan, implement, manage, monitor and upgrade the organisation’s website
  • Ensure that the website is protected by enabling the appropriate security measures
  • Conduct content audits to eliminate redundant and/or duplicate information
  • Create appropriate website content aligned to the organisation’s strategy
  • Respond to and troubleshoot all website issues
  • Ensure that the website is protected by enabling the appropriate security measures
  • Ensure website quality and efficiency by conducting regular test plans
  • Improve the User Experience of the website regularly
  • Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards

Information Technology (IT)

  • Managing office networks and printers etc.
  • Managing company email accounts
  • Managing company google work accounts
  • Managing of google drive

QUALIFICATIONS

  • Bachelor’s Degree in marketing, or a related field
  • 2+ Years of Experience in Digital Marketing
  • 2+ years of experience in CRM marketing or advertising within a Sales team in a fast-paced and highly competitive setting
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Knowledge of video and picture editing software such as Adobe
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

How To Apply

Candidates meeting the qualifications are invited to apply through [email protected] on or before 26th February 2021.

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